Bonfire Of The Brands

This is a very badly shot (to be honest i was slightly bricking it becuase it was so insanely hot), unedited video of my friend Neil destroying his branded possessions in a bid to awake the world to the foolishness of being seduced by advertising and marketing. The whole event was pretty good fun, although apologies for the bad camera work at the end where Neil gave everything away left as i basically got pretty much run over by the bum rush of people after his Gucci and YSL shit. I snagged a tasty Lacoste jacket. Nice! Some cute little kid got Neil's bike too - Hollywood ending!

You can read all about Neil's journey on his blog which is at www.bonfireofthebrands.com and www.bonfireofthebrands.blogspot.com.

Hope you enjoy it!